Design that thinks.
Decisions that land.
I help founders and executives make better product and design decisions — before they commit to building the wrong thing.
I help founders and executives make better product and design decisions — before they commit to building the wrong thing.
Execution has never been easier. Knowing what to build has never been harder. I work with founders and executives who are moving fast but want to make sure they're pointed in the right direction before they commit.
Across 13 years and some of the world's most complex financial institutions — Nedbank, Capitec, Standard Bank, Old Mutual, Discovery — I've seen the same pattern repeat: talented teams, significant resources, expensive decisions made without proper interrogation. Not from lack of skill. From lack of structure.
I bring that structure. Whether it's auditing your digital experience, aligning your team on the right problem, or sitting alongside your leadership on a monthly basis — every engagement is built on certified methodology and 13 years of hard-won pattern recognition.
Three ways to work together — each designed for a different moment in your decision cycle. All built on certified methodology, delivered without the overhead of a full-time hire.
A structured audit of your digital product or website — information architecture, UX quality, conversion design, accessibility, and CX alignment. You get a clear diagnosis and a prioritised roadmap with business case, not a deck of recommendations nobody acts on.
A UCT d-School certified facilitation session for leadership, product, and innovation teams. One or two days that moves your team from ambiguity and competing perspectives to a shared direction everyone actually believes in.
Monthly advisory for founders and product leadership who need rigorous design thinking on an ongoing basis. I sit alongside your team, challenge decisions before they're committed, and help you build a practice that scales.
Fresco is an AI-powered product decision engine built on design thinking, systems thinking, and CX methodology. Describe your decision. Answer 3–4 questions. Three AI agents analyse sequentially and return a GO, PIVOT, STOP, or NEEDS MORE SIGNAL verdict — with the full reasoning beneath it.
Founded and built Fresco — encoding 13 years of design thinking and CX methodology into an AI-powered verdict engine. Three sequential agents analyse your situation and return GO, PIVOT, STOP, or NEEDS MORE SIGNAL with full reasoning.
Enterprise-scale platform enabling real-time orchestration across millions of customer interactions. Reframed measurement as a design problem — building a three-layer architecture of journey events, states, and metrics that automated decisioning at scale.
Salesforce implementation strategy for South Africa's fastest-growing retail bank at 20M+ customer scale. Treated configuration as design — building a decision framework guiding thousands of employees toward consistent, customer-centred choices.
Modular product platform reducing time to market for new service offerings in a fast-moving telecoms market. Designed a library of composable building blocks — enabling product teams to assemble new offerings without technical dependencies.
Digital-first personal loan product with transparent automated decisioning. Designed a flow that surfaced key risk criteria clearly at each stage — balancing fintech-competitive speed with full regulatory compliance and customer trust.
Digital account origination across corporate, investment, and retail segments. Designed a modular flow architecture with dynamic decision trees — serving multiple customer types from a single platform while maintaining compliance at every step.
Recognised for guiding an inexperienced team with hands-on coaching and tailored development — growing team self-sufficiency, output quality, and individual leadership capability.
Certificate of Completion from one of the world's leading art and design institutions, focused on designing integrated solutions for the UN's Sustainable Development Goals.
Certified in design thinking methodology and practice — encompassing strategic planning, workshop facilitation, and end-to-end delivery of human-centred solutions at the intersection of business and technology.
Rigorous two-week expert-led programme demonstrating mastery in motivating users to engage and convert — covering persuasion, emotion, trust, and omnichannel strategy.
Every engagement starts with a conversation. Book 30 minutes and let's figure out what you actually need.